Promoting your music during Covid-19

Over the past year, the music industry has experienced a period of dramatic uncertainty due to the Covid-19 pandemic. With social distancing measures making live performance impossible and inflammatory advice being offered to creatives on retraining, the music industry has never been quite so tough. However, there are some things that you can do to ensure that your music continues to get the promotion it deserves during this period.

Elevate your presence on streaming sites.

Perhaps the biggest impact of Covid-19 on the music industry has been the cancellation of live music. Up until early 2020 the live music industry had witnessed year on year growth with artists and fans alike looking forward to another booming festival season. Without this, streaming sites have become an increasingly important way for artists to earn money.

In order to optimise your chances of attracting an audience it is really important for your streaming profiles to be as professional as possible. Whether it is on Spotify, Apple Music, Soundcloud etc. make sure you have an up to date bio, quality photos and working social media links.

Use social media to your advantage

With plenty of time available for everyone to spend time on their devices, social media is a hugely important way for artists to increase interaction with fans and promote their music. Performing via livestreams, interacting with other artists on lives and hosting interactive Q&A’s are all good ways of alerting people to your new releases and keeping a buzz going around you. Furthermore, you can use targeted advertising on social platforms to help promote your brand/music to more specific groups of people.

Promote your merchandise

With live gigs off the table, a great way for fans to show support can be buying merchandise. By using social media and email newsletters to tout your wares, you can simultaneously remind fans about the new music you are releasing.

Embrace the podcast

Like social media, with many of us stuck indoors more of us than ever are listening to podcasts. At Plus Music PR we can get you discussing your music on a variety of podcasts however, it could also be a great idea to start your own. Podcasts can be a brilliant way to interact with fans, promote yourself and show off your personality.

Although 2020 is proving to be a stressful year to say the least, there is certainly scope for those of you promoting music. Indeed, if we are to learn anything from this year surely it is that the digital landscape is overwhelmingly varied.  By being creative you'll always have the tools to help promote your music effectively.

[written by Hermione Kellow]

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