As an independent artist, it can be difficult to gain visibility and build a fanbase without the backing of a major record label. However, the music press can play a crucial role in promoting and raising the visibility of independent artists.
Online and print publications, such as music blogs, magazines, and newspapers, can provide independent artists with valuable exposure by writing reviews and features about their music. This can help to introduce the artist and their music to a wider audience, and provide a platform for them to share their story and connect with fans. In addition to reviews and features, music press can also help independent artists gain recognition and credibility by including them in year-end lists and awards. This can help to establish the artist as a reputable and noteworthy act in the industry.
Music press can also provide independent artists with a way to connect with other industry professionals and potentially secure gigs, tours, and other opportunities. Press coverage can help to build relationships and open doors for independent artists in the industry. As well as this, press is vital for numerous crucial industry steps, including:
- Instagram and TikTok verification.
- Funding applications with the PRS Foundation, Help Musicians and the National Lottery Fund.
- Industry showcase applications such as SXSW, The Great Escape and Eurosonic.
- Performance and creative VISA applications.
- Negotiations with labels, booking agents, distributors and editorial playlist curators.
The music press can also help independent artists to increase their visibility on search engines. By including keywords in the articles and titles, music press can help independent artists to rank higher in search engine results, making it easier for fans to find their music. PR and the music press plays an important role in promoting independent artists. It provides them with valuable exposure and helps to introduce their music to a wider audience. It also helps to establish the artist as a reputable and noteworthy act in the industry, and allows them to connect with other industry professionals and secure gigs, tours, and other opportunities.