The Artist: Pritt
Merging Eastern and Western influences into her R&B sound, Pritt's Tamil background has had a profound effect on her music. Embracing every aspect of her culture and upbringing in her music, we had an amazing time working with Pritt back in 2020.
Our first record with Pritt was 'Tunnel Vision', her first release in two years. Pritt's comeback was rubber stamped with some impressive 3rd party playlisting and latterly gaining her first editorial list - Fresh Finds: The Wave.
Spotify traction was not the only victory of this campaign, with Pritt being featured in notable publications such as EARMILK, LeFutureWave and Music Crowns. Pritt's 'Tunnel Vision' was also BBC 1xtra's Introducing Track Of The Week.
Success was built upon further in Pritt's follow up record 'Identity', a hard-hitting single with eye-opening lyricism twinned with a hard hitting beat. With a narrative that rips through cultural and societal norms, it's no surprise that 'Identity' made waves with key tastemaker publications.
Pritt enjoyed the acclaim of a multitude of higher tier press looks. The track was described as a 'Potent and nuanced return' by CLASH Magazine, whilst TRENCH said 'Pritt's independence, confidence and defiance is inspiring, to say the least.
Discussing our work, Pritt gave us a shining testimonial back in February 2020:
"I loved working with Lewis - he helped a lot with specific help that I asked him such as playlisting instead of blogs or promoting the music video instead of the blogs as well. He went above and beyond to make sure my track did really well and it did. Tunnel Vision made it to 10K listens in a month thanks to the Spotify playlist Lewis put me on. I was able to get in contact with him very easily and he always pulled through with something every week and made sure he was attentive and knew what I wanted. I would definitely recommend Lewis to a lot of my friends and I already have! He has been a huge part of my recent single's success and I look forward to working with him again."
Both singles sit on over 40,000 and 65,000 streams respectively and are currently the most streamed singles from her highly impressive catalog. Pritt has gone on to do some amazing things since working with us, including being one of the BBC's Asian Network's One To Watch for 2021 and featuring in GQ India.
[Figures collated 21.01.21]