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What Is Sync Licensing and Why Is It Important for Indie Artists:

February 21, 2025

For independent artists, sync can be a complete game changer in taking your career to the next level - but what is it? Sync licensing is where a piece of music is dubbed - or ‘synced’ to a moving image such as a film, game, advertisement or TV episode.

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Winning sync opportunities is a great way to bolster your career by exposing your music to a wider audience. Just one placement in a popular show can help boost potential streams and grow your fan base. Some placements are more competitive than others - think about how many people watch the annual John Lewis Christmas advert!

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With platforms like Songtradr, Synchtank and Sentric, artists can pitch their songs to potential buyers. Do make sure to read the T&Cs as every platform will operate differently, and independently, from the next.

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