Struggling to get your music noticed on Spotify? With a staggering 60,000 songs released on the platform every day, it's no wonder artists can feel like they're drowning in a sea of competition. While there's no easy fix, there are steps you can take to make your pitch stand out from the crowd. Here's what you need to know.

Now please remember, there is no quick or easy fix and no company who can bring you millions of legitimate streams for official playlists at the click of a finger. Firstly, 22million songs hit Spotify every year. How many team members would Spotify need to get through 125 years worth of music every 12-months? A lot. It's an impossibility that someone is combing through your pitch absorbing weighing up the narrative. So with this, stay clear of the typical "I wrote this song about X and Y and I recorded all the parts myself in my bedroom"...

  • Your pitch is just one piece of the puzzle. In addition to a strong pitch, factors like your team (including distribution and PR representation) can influence your chances of editorial support.
  • Make your submission searchable by including key terms like mood, genre, and similar artists. Name-check specific playlists (especially regional ones) that you think your music would fit well on.
  • Explain why you should be featured on a particular playlist. Use similar artists to demonstrate how you fit and reference any press coverage you've received to show that you're making waves in the industry.While there's no guarantee of editorial success, these strategic tips can give you an edge in a crowded market.

Lots of Plus Music PR clients have editorial support, from New Music Friday and Fresh Finds, to a vast array of international genre and mood-based lists. This isn't because we're communicating directly with Spotify, but because we advise artists on their teams, their pitch and achieve industry leading press results which is always noted by curators as trend is always informed by media. Remember, there is no way to pay your way to editorial success, but there are strategic things you can do to elevate your position.

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